The Course Curriculum

  • 1

    INTRODUCTION

    • Welcome

    • Logging Into Google Ads

    • The Google Ads Interface
  • 2

    SEARCH (87 pages)

    • Account Structure & Bidding

    • Keywords

    • Text Ads

    • Ad Extensions

    • Reports & Optimisation
  • 3

    DISPLAY (76 pages)

    • Campaign Set Up

    • Targeting

    • Banner Ad Creation

    • Optimisation
  • 4

    YOUTUBE (80 pages)

    • Campaign Setup

    • Targeting

    • Video Ad Creation

    • Optimisation
  • 5

    TRACKING (103 pages)

    • Tracking Introduction

    • Google Tag Manager (GTM) & Google Analytics (GA) Conversion Tracking (lengthy module)

    • Remarketing
  • 6

    BONUS MATERIAL

    • Live Search Ad Preview Hack

    • Daily Budget Calculator

    • Google Ads Editor

    • Google Data Studio

    • Useful Links

Reviews

"Your attention to detail and succinct course material got us started quickly and achieving a successful outcome within a few weeks. Google Analytics was a massive value added bonus"

- Liesl, Exclusive Rentals


"It's well thought out and easy to follow. I particularly appreciated the extra information to understand the details behind the approach, while building my Google Ads campaigns. I now have the know-how I was looking for."

- Louise, Account Director


"I implemented what I was learning on a friend's business and we were able to optimise her ad spend. This course will pay for itself with the money you save on your ads."

- Darryl, Senior Finished Artist and Retoucher